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Blog: The Source

Your gateway to all things green coffee buying, selling, and coffee markets. Education, real stories, and market updates to help roasters and producers build true direct trade relationships.

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How to research a roaster before you message them

Their website, LinkedIn and Instagram tell you who buys, what they source and what they care about. Here's what to look for before you hit send.

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How to research a roaster before you message them

How to research a roaster before you message them

Their website, LinkedIn and Instagram tell you who buys, what they source and what they care about. Here's what to look for before you hit send.

Read more
How to reward your loyal buyers with a private offer

How to reward your loyal buyers with a private offer

Your cost to sell to the same roasters goes down after the third year, giving you flexibility to reward them. Identify which roasters can get an offer without the Matchmaking fee. They get a better price and your FOB remains the same.

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How to use your CRM data for repeat coffee sales

How to use your CRM data for repeat coffee sales

Six ideas on how to use the roaster information you already have to improve retention, sell more to the same buyers and make cold leads warm again.

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Category / tag

How to research a roaster before you message them

Their website, LinkedIn and Instagram tell you who buys, what they source and what they care about. Here's what to look for before you hit send.

Read more
people sitting on chairs
How to reward your loyal buyers with a private offer

How to reward your loyal buyers with a private offer

Your cost to sell to the same roasters goes down after the third year, giving you flexibility to reward them. Identify which roasters can get an offer without the Matchmaking fee. They get a better price and your FOB remains the same.

‍

Read more
How to use your CRM data for repeat coffee sales

How to use your CRM data for repeat coffee sales

Six ideas on how to use the roaster information you already have to improve retention, sell more to the same buyers and make cold leads warm again.

‍

Read more
How to keep your green coffee buyers: when to follow up

How to keep your green coffee buyers: when to follow up

The three key moments when every producer should engage their buyers to strengthen relationships and improve retention

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Peru's 2026 harvest is smaller and later than usual - here's how we can help

Peru's harvest is later and smaller than usual this year as a result of heavier rain and disease. Direct relationships with producers mean harvest timing and availability are being tracked in real time, so roasters have a clearer picture of what's coming. Here's what's happening and how to plan.

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U.S. Roasters: Your Tariff Refund Update

U.S. Roasters: Your Tariff Refund Update

Tariffs paid on green coffee imports are approved for refund. Here's what that means for how and when your money comes back, and next steps.

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Brazil & Peru 2026 Harvest Update

Brazil & Peru 2026 Harvest Update

Fresh from World of Coffee Brussels 2026, we sat down with roasters and producers from Brazil and Peru to get a clear read on this year's harvests. Here's what we learned about both origins and what it means for your sourcing plans.

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World of Coffee Brussels 2026: Algrano Agenda for Roasters & Producers

World of Coffee Brussels 2026: Algrano Agenda for Roasters & Producers

World of Coffee Brussels is one of the few moments in the year when roasters and producers are all in the same room. Algrano's booth is where we make the most of that. This is your guide to everything happening at Booth #11147 on 25–27 June 2026.

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Featured resources

Direct sourcing calendar 2026-27 for green buyers

Your 18-month guide to shipments and arrivals, helping you colourfully plan ahead and enjoy the unique benefits of working directly with producers.

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Our impact: 2023 progress update

Producers are getting more business and premiums, while new roasters are sourcing more coffee than ever with confidence. Learn about Algrano’s impact, pre-financing, data sharing with producers, and what's beyond relationship coffee. 

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Humboldt Bay Coffee x Mountain Harvest

Discover how Humboldt Bay Coffee transformed its sourcing by partnering directly with Mountain Harvest. This case study reveals how shared values, transparent relationships, and Algrano's model deliver exceptional quality & significant farmer impact!
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All blogs and resources for producers

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Brazil Coffee Harvest 2025: A roaster's guide to price, timing, and logistics

Higher quality from Brazil's 2025 harvest is being held back by producers waiting for better prices, creating a challenge for roasters. Keep reading to learn the essential strategies you'll need to navigate the market and secure your supply of coffee.

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Theory Coffee Roasters: From 'crisis buying' to confident planning

Sam LaRobardiere, owner of Theory Coffee Roasters, talks about how he was caught in a reactive cycle of stress and compromise buying spot, but he found a way forward.

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Bella Barista: From coffee machine vendor to organic roasting powerhouse

Discover how Marcel Binley of Bella Barista turned crippling cash flow and scary logistics into peace of mind, business certainty, and 30-40% anticipated growth through a partnership with Algrano.

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How to navigate the 50% Brazil tariff: US roaster's strategy guide

This post brings the most impactful insights from our recent Roasters Panel on the 50% Brazilian Tariffs, offering strategic guidance on how to navigate the shift.

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How to pitch coffees to roasters: a guide to direct sales

Nico Herr of Mountain Harvest shares her experience in sales to roasters, alongside one of her partners, Luci Ramirez from Humboldt Bay Coffee. They walk you through what it takes to pitch coffees to roasters, and how to start strong relationships.

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Producer Voice: Makicuna, Ecuador

Meet Makicuna, the team on the ground in Ecuador who's cutting through the complexity—high costs, quality swings, and a history of broken trust—to bring European roasters the best specialty lots. Read co-founder André's breakdown of the country's unique coffee regions, the issues holding back its potential, and how their transparent partnerships are setting a new standard.

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What’s the difference between public, private and landed offers?

Learn how Verified Sellers can set up offers correctly and make it easier for roasters to buy.

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Peru 2025 Harvest Update: Strong crop for a new chapter

After a challenging year marked by defaults and supply issues, Peruvian producers are reporting a strong, promising crop with increased volume and consistent quality. However, new market pressures are emerging. Details in our latest update!

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The US tariffs are here. Need a plan B(razil)?

The new US tariffs, especially the 50% charge on Brazilian coffee, are creating a new reality for roasters. Here, we provide actionable strategies to navigate the challenge, from communicating with producer partners to exploring alternative origins.

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Build your direct sourcing program

Discover the behind-the-scenes of coffee export and import, learn the lingo of contracts, nail quality protocols, and hear directly from producers about direct trade — all in our two-day workshop in Zurich.

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US Tariffs on Coffee: August 2025 Update

The coffee import landscape has shifted. We break down the new US tariffs and offer actionable strategies for roasters and producers to manage their sourcing, sales, and partnerships.

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WOC Geneva 2025: A celebration of evolving partnerships

Celebrating a decade of Algrano's journey at World of Coffee Geneva 2025. Here you can check the highlights the launch of new services to empower producers, the genuine connections forged at the booth, and the community spirit that continues to drive Algrano's mission of people-first coffee trade.

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