Blog: The Source

How do coffee producers really sell their beans and what stands in the way of fair prices? From learning to price and market their own lots to surviving climate shocks and challenging the rules of global trade, Brazilian producers show what it really takes to “go direct.” Featuring insights from the Filter Stories podcast, this post unpacks the real business behind beautiful coffee, and why relationships, not just quality, drive sustainability.

From a buzzing booth to bold conversations on finance and accountability, producers and roasters came together not just to taste coffee, but to rewrite the rules of how it’s sourced. This post brings you the standout stories: a roaster’s call for real commitment, a producer’s fight for fair credit, and the quiet power of transparent conversations that actually change things.

Whether you're sourcing green coffee, showcasing your harvest, or just soaking in the energy, SCA Expo 2025 is the place to be.
This guide breaks down everything you need to plan your schedule, taste the right coffees, hit impactful lectures, and build meaningful relationships across the supply chain—especially if you're a roaster or producer. Don’t just attend: make it count.

When we landed for PRF Honduras 2025 (Producer Roaster Forum), we expected to talk about climate change and the C market. We got way more than that. Between warehouse visits, bank-controlled coffee, and CEO-level farmers, one thing became clear: origin is where the action is. Here’s a recap of what we saw, heard, and learned—or at least what can be shared in public… 

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Algrano is heading to Houston for SCA Expo 2025, and we’ve got an exciting lineup of events where you can connect with us! From networking with producers to workshops and thought-provoking lectures, here’s everything you need to know.

A primer on the C-market, demystifying its terms, jargon, and operations. As market volatility persists, understanding how it operates is more important than ever. For green buyers, navigating price swings and supply uncertainties means making informed decisions rather than waiting on the sidelines.

Central America’s coffee harvest is another casualty of the weather crisis. Buyers are circling like sharks, and producers are calling it what it is: war. Here’s the full season breakdown and why quick decisions matter. 

We’re optimistic about logistics and quality, but demand will be strong for the second year in a row and the harvest is already wrapping up. Here’s what you need to know to plan ahead. And: what are the new laws that will transform the coffee sector next season.

Honduras is already exporting more coffee than last year. Production may be down slightly, but there’s no talk of shortages. However, roasters should pay close attention to whom they source from. Let’s unpack the Honduran financing landscape and its wave of effects across the sector.

Uganda’s Arabica harvest is here, though volumes are down thanks to unpredictable weather. Local exporters are going head-to-head with big traders, supporting farmers with skills and resources. Learn how Uganda’s pricing dynamics impact sustainable sourcing.

Producers are getting more business and premiums, while new roasters are sourcing more coffee than ever with confidence. Learn about Algrano’s impact, pre-financing, data sharing with producers, and what's beyond relationship coffee. 

Want to reduce the roastery’s environmental impact? Algrano now calculates the CO2 emissions of each coffee at checkout. Here, you’ll learn where your biggest impact lies, and what options you have to reduce or offset emissions.