This June, as the global coffee community gathers in Geneva for World of Coffee 2025, we’re inviting roasters, producers, and partners to come together for a week of meaningful connection and shared learning. It's also a special moment for us — Algrano turns 10!
Algrano's agenda for WoC Geneva
We've a packed program helping producer and roasters to connect, learn and raise a cup with us.
☕ Your networking hub: Booth #1369
📍 Where: Palexpo Convention Center, Rte François-Peyrot 30
📆 When: Thursday, June 26th - Saturday, June 28th, 2025
⏰ Time: 10:00 AM - 5:00 PM
Our booth is your central hub for direct trade. Here's what you can dive into:
- Meet Producers & Discover Coffee: Engage directly with producers & roasters to discuss their coffees, explore sourcing strategies, and build your next direct relationship.
- Cup with the producer!: Experience unique cupping sessions led by the producers themselves. Discover fresh harvest lots, gain origin insights, and see innovative collaborations.
- Brew bar pop-ups: Enjoy exceptional coffees sourced via Algrano, brewed by some of Europe’s most influential roasters.
- Meet the Algrano team: Our global team is traveling to meet you! Stop by, say hello, and chat with us about direct trade.
🌱 Producers Evening: A toast to our roots (invite only)
📍 Where: Impact Hub Geneva - Rue Fendt 1
📆 When: Wednesday, June 25th, 2025
⏰ Time: 7:30 PM - 10:00 PM
Even before the expo officially kicks off, we're starting the week with a very special Producers Evening. This exclusive event is our heartfelt celebration of the true heroes of our 10-year journey – the producers. More than just an anniversary party, it's a toast to the future of coffee trade: one where producers own their relationships, control their sales, and choose their partners. That's the vision Algrano was built to support, and what we'll keep championing in the next decade.
🎉 Algrano Party: Pier Pressure
📍 Where: Le Bateau Genève - Quai Gustave Ador 1
📆 When: Friday, June 27th, 2025
⏰ Time: 6:00 PM - 10:00 PM
It’s our 10-year anniversary, and there’s no pressure – except to have an amazing time! We've reserved the boat, set the vibe, and stocked the bar. Get ready for a memorable evening by the lake as we celebrate this incredible milestone together.
🗣️ Roundtable: Breaking into the DACH Coffee Market
📍 Where: Green Coffee Connect, close to the entrance.
📆 When: Friday, June 27th, 2025
⏰ Time: 10:15 AM - 11:30 AM
Join us at Green Coffee Connect, hosted by SCA (Specialty Coffee Association) for a dynamic session with Vuna Founder Sara Morrocchi, designed to help producers succeed in the German, Austrian, and Swiss (DACH) coffee market. Algrano CEO Raphael Studer will provide key insights from the roaster and buyer perspective at dedicated tables. Expect candid discussions on supplier relationships, ethical sourcing, and direct trade, plus valuable networking. Don't miss this chance to grow your presence in the DACH region!
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🚲 Bean to Bike: Cycle in Geneva with a World Champion!
🎟️ Click here to reserve your spot!
📍 Where: Ciclissimo, La Voie-Creuse 16, 1202
📆 When: Friday, June 27th, 2025
⏰ Time: 8:00 AM - 10:00 AM
Imagine starting your World of Coffee day not just with coffee, but with an invigorating bike ride through Geneva alongside a true legend. Join us for an exclusive cycling event hosted by Christoph Sauser - Olympic medalist, Swiss champion, and multi-time world champion. When Christoph isn't conquering trails, he's roasting exceptional coffee at Horizonte Roasters. Whether you're a seasoned cyclist or just love a good ride, you're welcome to join, all at a relaxed pace with great vibes, and a goodie bag awaits you at the finish!
Join us in Geneva!
Want to meet us at World of Coffee Geneva 2025? Let’s connect! Visit us at Booth #1369 to explore how direct sourcing works and how we help roasters and producers build stronger relationships. Whether you're new to Algrano or already working with us, stop by for a chat!
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