Direct Trade Powered By Algrano
Algrano makes direct trade easy.
Anchored in real relationships, digital simplicity,
and the services for your business to grow and
become more resilient.
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Access markets in Europe and the USA
Algrano’s team, network and infrastructure and services open up new markets and help you to create more direct trade relationships in North America and Europe.
The online platform isn't only for roasters. Algrano was awarded Best New Product at the 2022 World of Coffee for the CRM we built for sellers.
What we offer
Algrano’s
Shipping Service
Services from 5 bags to 10 containers
Creating Direct
Trading Relationships
Sell directly to European and North American roasters. Algrano independently evaluates coffee quality, distributes your samples and drives roasters to browse these coffees with our international sales and marketing teams.
9/10
Very high customer satisfaction. 9 out of 10 roasters would recommend Algrano to a friend
100's
of containers shipped to Europe and USA
50+
Countries operated from with roasters in 33 markets
30%+
Producers on Algrano have 30% year on year growth on average
Connecting Producers and Roasters online
since 2015
Build a stronger business with more resilient supply chains.
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Algrano helped us launch our sales in Europe and USA. With the platform, we finally closed roasters that wanted small quantities. Algrano clients that were often out of reach to us became a reality thanks to the sample distribution program and independent efforts from their sales team.
Trusted by
Before, when my father ran the farm, we had to sell to the Coffee Board of India and there were lots of middlemen. We couldn’t get a good price. This is why I wanted to do something a bit out of the box. I wanted to cut off all the middlemen. Otherwise, I would get peanuts for my coffee after putting in a lot of effort.
News & Resources
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From farm to roaster: How coffee producers navigate the market
How do coffee producers really sell their beans and what stands in the way of fair prices? From learning to price and market their own lots to surviving climate shocks and challenging the rules of global trade, Brazilian producers show what it really takes to “go direct.” Featuring insights from the Filter Stories podcast, this post unpacks the real business behind beautiful coffee, and why relationships, not just quality, drive sustainability.
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Algrano at SCA Expo 2025: Redefining coffee relationships in Houston
From a buzzing booth to bold conversations on finance and accountability, producers and roasters came together not just to taste coffee, but to rewrite the rules of how it’s sourced. This post brings you the standout stories: a roaster’s call for real commitment, a producer’s fight for fair credit, and the quiet power of transparent conversations that actually change things.
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SCA Expo 2025: A guide for roasters and producers
Whether you're sourcing green coffee, showcasing your harvest, or just soaking in the energy, SCA Expo 2025 is the place to be.
This guide breaks down everything you need to plan your schedule, taste the right coffees, hit impactful lectures, and build meaningful relationships across the supply chain—especially if you're a roaster or producer. Don’t just attend: make it count.