Direct Trade Powered By Algrano
Algrano makes direct trade easy.
Anchored in real relationships, digital simplicity,
and the services for your business to grow and
become more resilient.
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Access markets in Europe and the USA
Algrano’s team, network and infrastructure and services open up new markets and help you to create more direct trade relationships in North America and Europe.
The online platform isn't only for roasters. Algrano was awarded Best New Product at the 2022 World of Coffee for the CRM we built for sellers.
What we offer
Algrano’s
Shipping Service
Services from 5 bags to 10 containers
Creating Direct
Trading Relationships
Sell directly to European and North American roasters. Algrano independently evaluates coffee quality, distributes your samples and drives roasters to browse these coffees with our international sales and marketing teams.
9/10
Very high customer satisfaction. 9 out of 10 roasters would recommend Algrano to a friend
100's
of containers shipped to Europe and USA
50+
Countries operated from with roasters in 33 markets
30%+
Producers on Algrano have 30% year on year growth on average
Connecting Producers and Roasters online
since 2015
Build a stronger business with more resilient supply chains.
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Algrano helped us launch our sales in Europe and USA. With the platform, we finally closed roasters that wanted small quantities. Algrano clients that were often out of reach to us became a reality thanks to the sample distribution program and independent efforts from their sales team.
Trusted by
Before, when my father ran the farm, we had to sell to the Coffee Board of India and there were lots of middlemen. We couldn’t get a good price. This is why I wanted to do something a bit out of the box. I wanted to cut off all the middlemen. Otherwise, I would get peanuts for my coffee after putting in a lot of effort.
News & Resources
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The US tariffs are here. Need a plan B(razil)?
The new US tariffs, especially the 50% charge on Brazilian coffee, are creating a new reality for roasters. Here, we provide actionable strategies to navigate the challenge, from communicating with producer partners to exploring alternative origins. It also introduces our upcoming roaster panel, where industry peers will share their own strategies for adapting to a changing market.
Build your direct sourcing program
Discover the behind-the-scenes of coffee export and import, learn the lingo of contracts, nail quality protocols, and hear directly from producers about direct trade — all in our two-day workshop in Zurich.
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US Tariffs on Coffee: August 2025 Update
The coffee import landscape has shifted. We break down the new US tariffs and offer actionable strategies for roasters and producers to manage their sourcing, sales, and partnerships.