Direct Trade Powered By Algrano
Algrano makes direct trade easy.
Anchored in real relationships, digital simplicity,
and the services for your business to grow and
become more resilient.
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Access markets in Europe and the USA
Algrano’s team, network and infrastructure and services open up new markets and help you to create more direct trade relationships in North America and Europe.
The online platform isn't only for roasters. Algrano was awarded Best New Product at the 2022 World of Coffee for the CRM we built for sellers.
What we offer
Algrano’s
Shipping Service
Services from 5 bags to 10 containers
Creating Direct
Trading Relationships
Sell directly to European and North American roasters. Algrano independently evaluates coffee quality, distributes your samples and drives roasters to browse these coffees with our international sales and marketing teams.
9/10
Very high customer satisfaction. 9 out of 10 roasters would recommend Algrano to a friend
100's
of containers shipped to Europe and USA
50+
Countries operated from with roasters in 33 markets
30%+
Producers on Algrano have 30% year on year growth on average
Connecting Producers and Roasters online
since 2015
Build a stronger business with more resilient supply chains.
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Algrano helped us launch our sales in Europe and USA. With the platform, we finally closed roasters that wanted small quantities. Algrano clients that were often out of reach to us became a reality thanks to the sample distribution program and independent efforts from their sales team.
Trusted by
Before, when my father ran the farm, we had to sell to the Coffee Board of India and there were lots of middlemen. We couldn’t get a good price. This is why I wanted to do something a bit out of the box. I wanted to cut off all the middlemen. Otherwise, I would get peanuts for my coffee after putting in a lot of effort.
News & Resources
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Help producers grow: Join our Roaster Panel or become a Producer Representative
Help producers become better sellers by joining our Roaster Panel or becoming a Producer Representative. Express your interest in one or both.
World of Coffee Geneva 2025: Join Algrano for a week of connection, celebration, and coffee!
Join Algrano at Booth #1369 at World of Coffee Geneva, June 26th to 28th. Celebrate our 10th anniversary, meet producers & roasters, experience unique cuppings, explore DACH market insights with CEO Raphael Studer, and network with roasters and coffee professionals cycling through Geneva. Your hub for direct sourcing – connect with the Algrano team!
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From farm to roaster: How coffee producers navigate the market
How do coffee producers really sell their beans and what stands in the way of fair prices? From learning to price and market their own lots to surviving climate shocks and challenging the rules of global trade, Brazilian producers show what it really takes to “go direct.” Featuring insights from the Filter Stories podcast, this post unpacks the real business behind beautiful coffee, and why relationships, not just quality, drive sustainability.