For when you want to take your sales to the next level

Education, Marketing Services, and Producer Representatives.

Algrano wants to help you grow your business, improve your visibility, sharpen your story, and connect with the right roasters. From beginners to those with years of experience, we feel there is something for everyone to learn and improve, and increase success in the marketplace. Algrano has created these services to help you grow; pick the service that matches your biggest gap today.

Education

Part of your onboarding process as a Verified Seller on Algrano includes a bespoke course from Vuna Coffee School. This course focuses on your digital sales journey, e-commerce sales, creating roaster engagement, and branding for your business.

Vuna Coffee School is a leader in education for producer organisations, and equips them with the tools and knowledge needed to excel, ensuring their business thrives in the competitive international market.

Verified Algrano Sellers also receive a discounted rate on all other Vuna courses. Explore them here.

Producer Representative

Let us match you with an independent representative in Europe or USA. Like a sales agent, these representatives will work directly with you to promote and sell your coffee and your story in the market they know well. Note, these are independent representatives that Algrano can find for you, they are not our Sales team which assists in many other ways.

These producer representatives will be experienced, respected members of their local roaster community and will be selected and onboarded by Algrano. They will help your coffee find new buyers by hosting cuppings, selling into their network, promoting and representing your business, and more, although each rep will have their own recommendations.

Investment

$300 USD / month + expenses like shipping coffee

Success commission to be agreed with each Rep based on targets

Marketing Services

Algrano has 3 Marketing Services for you to pick and combine as you need.

Brand Build Package

Refresh or rebuild your brand so roasters see you as a polished, professional partner, and understand exactly what makes your coffee and story perfect for them.

You Get

Details

New or refreshed logo & avatar

Delivered in print + web formats

Unique Selling Points & tagline

Three USPs + a punchy line you’ll use everywhere

Colour palette & font set

Ready for website, social media, & packaging

Landing page mock-up

Figma preview of a high-converting page

1-page pitch / seller story

PDF you can email to prospects

How it works

Discovery and project update calls with Algrano. Algrano project-manages a vetted designer.

Investment: $2500 USD

Market Fit Lab

A personalised review from five top-tier roasters who evaluate your offer, pricing, and story. Learn what real roasters in your target market want, and how well your current offering fits.

You receive

1-hour video call with your Algrano contact

Written market-fit report covering:

First impressions of your brand, and what wasn’t clear
Price-for-quality feedback in EU or US markets
Most compelling parts of your story & what’s missing
Which coffees and/or processes excite buyers right now

Investment: $2500 USD

1:1 Growth Coaching

Direct, private coaching with an Algrano specialist. They will help you live with your real sales processes. Use this time to dissect real messages with roasters, improve offer structure, and improve negotiations.

Rate: $180 USD / hour

Book as a single hour or a recurring sprint package.