Team

The People Behind the Platform

23

Nationalities

21

Languages

2100

Coffees cupped by the Lab team

Two men and a woman standing in front of a laptop.

A group of people standing around a coffee machine.

Algrano HQ is in Zurich, Switzerland, and the team is spread around the world.

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We have staff in the USA, Africa, Latin America and Europe all working to create change with technology to enable independent producers and roasters to thrive.

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While our platform is online, we are here in person.

Meet the team

You’ll find very diverse skills in the team including Q Graders, trainers, competition judges, developers, software engineers, ‘retired’ coffee roasters, coffee agronomy, coffee processing, design, barista champions, marketing geeks, business startup, gaming, gigging and growing under one virtual roof

Join the Team

Raphael Studer

CEO

Florian Schaffner

CFO & Head of Data

Vanessa Heringer

Producer Success Manager

Cécile Péquillat

Roaster Engagement Manager

Gilles Brunner

COO

Tom Booth

Head of Sales Europe

Ty Beddingfield

USA Sales Manager East Coast

Emma Haines

Sales Manager UK

Christian Burri

CTO

Yannick Lauber

Head of Sales U.S.

David Palazuelos

USA Sales Manager West Coast

Kat Melheim

Marketing and Social Media Manager

Luiza Pereira Furquim

Producer Engagement Marketing Manager

Winnie Goede

Sales Manager Germany

Pablo García Jimenez

Head of Quality

Franca Rast

Full Stack Engineer

Kees Olthof

Head of Product

Jon Kyte

Front-End Designer

Ignacio Fernandez

Operations Manager

Giovanna Rocha

Operations Manager

Gert-Jan Eling

Head of Operations

Eli Elisa Blaich

Head of Sourcing

Michalina Baldyga

Coffee Quality Lab assistant

Christoph Krenn

Growth Specialist

Camila Lamilla

Customer Support Specialist

Alex Georgiou

Head of Marketing

Veronika Kečkéšová

Sales Manager Central Europe

Eugenia Bertoni

UX/UI Designer & Developer

Christy Ma

Events Manager

Sabine Studer

HR & Accounting

Philip Hall

USA Sales Manager Central

Addisu Dulacha Gobana

Producer Success Manager

Geoff Woodley

Product Marketing Manager

Ed Rogers

Digital Performance and CRM Manager

Zmago Devetak

Head of Engineering

Aldo Gulizia

Accountant

Hassan El Ashram

Software Engineer

Henrik Möller

Sales Manager Northern Europe

Moureen Gitu

Customer Support Specialist

Błażej Pichur

Software Engineer

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Meet the Board

Thomas Rauber

Thomas is the very first investor in Algrano and joined our board in 2023. He founded TR Invest AG in 2010 and is active as SME entrepreneur and startup investor. Thomas serves on various boards in banking, logistics and technology.

Lena Steiner

Lena is the CEO of Saviva, a Swiss gastronomy supplier. A trained ETH Food Engineer, she graduated from the Migros Management program and has worked as a consultant for the company, covering work on acquisitions, integrations and business model development

Sara Morrocchi

A political scientist with a drive for social impact, Sara is the founder and CEO of Vuna Coffee Consulting. With more than 15 years of experience in the industry, she has proven success in innovative design and delivery of supply and value chain solutions.

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Adriaan Nühn

Adriaan is chairman of the supervisory board of JustEatTakeaway.com. Until 2008, he was CEO of Sara Lee International and chairperson of the executive board of Sara Lee/Douwe Egberts.

Thomas Uibel

Thomas is the Investment Director of Verium, an independent multi-family office in Zurich and an investor in Algrano. He brings a wealth of experience and is a board member of several Swiss startups, as well as an investment management background.

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Fabio Magagna

Fabio has 15+ years expertise in the ICT industry in various roles such as entrepreneur, researcher, consultant or manager in a large corporate. At the moment Fabio is Global Senior Product Manager at YouTube/Google and active as a business angel with his company BetaFarm.

News & Resources

World of Coffee Geneva 2025: Join Algrano for a week of connection, celebration, and coffee!

Join Algrano at Booth #1369 at World of Coffee Geneva, June 26th to 28th. Celebrate our 10th anniversary, meet producers & roasters, experience unique cuppings, explore DACH market insights with CEO Raphael Studer, and network with roasters and coffee professionals cycling through Geneva. Your hub for direct sourcing – connect with the Algrano team!

From farm to roaster: How coffee producers navigate the market

How do coffee producers really sell their beans and what stands in the way of fair prices? From learning to price and market their own lots to surviving climate shocks and challenging the rules of global trade, Brazilian producers show what it really takes to “go direct.” Featuring insights from the Filter Stories podcast, this post unpacks the real business behind beautiful coffee, and why relationships, not just quality, drive sustainability.

Algrano at SCA Expo 2025: Redefining coffee relationships in Houston

From a buzzing booth to bold conversations on finance and accountability, producers and roasters came together not just to taste coffee, but to rewrite the rules of how it’s sourced. This post brings you the standout stories: a roaster’s call for real commitment, a producer’s fight for fair credit, and the quiet power of transparent conversations that actually change things.