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Coffees cupped by the Lab team
Algrano HQ is in Zurich, Switzerland, and the team is spread around the world.
We have staff in the USA, Africa, Latin America and Europe all working to create change with technology to enable independent producers and roasters to thrive.
How do coffee producers really sell their beans and what stands in the way of fair prices? From learning to price and market their own lots to surviving climate shocks and challenging the rules of global trade, Brazilian producers show what it really takes to “go direct.” Featuring insights from the Filter Stories podcast, this post unpacks the real business behind beautiful coffee, and why relationships, not just quality, drive sustainability.
From a buzzing booth to bold conversations on finance and accountability, producers and roasters came together not just to taste coffee, but to rewrite the rules of how it’s sourced. This post brings you the standout stories: a roaster’s call for real commitment, a producer’s fight for fair credit, and the quiet power of transparent conversations that actually change things.
Whether you're sourcing green coffee, showcasing your harvest, or just soaking in the energy, SCA Expo 2025 is the place to be.
This guide breaks down everything you need to plan your schedule, taste the right coffees, hit impactful lectures, and build meaningful relationships across the supply chain—especially if you're a roaster or producer. Don’t just attend: make it count.