Connect at Events
Algrano events connect forward-thinking roasters with independent producers. Discover coffees, share insights, and build partnerships that last.
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Upcoming events
Even before the expo officially begins, we're kicking off the week with a very special, exclusive Producers Evening. This event is our heartfelt celebration of the true heroes of our 10-year journey – the producers. Expect a warm, celebratory atmosphere dedicated to those who make direct trade possible.
Luiza Furquim
luiza@algrano.com
Our booth is your central hub for direct trade connections at World of Coffee in Geneva! You can look forward to engaging directly with producers and roasters to discuss their coffees, explore sourcing strategies, and build your next direct relationship. Experience unique cupping sessions led by the producers themselves, discover fresh harvest lots, and gain origin insights. Enjoy exceptional coffees sourced via Algrano at our brew bar pop-ups, crafted by some of Europe’s most influential roasters. Plus, our global Algrano team will be on hand to chat about direct trade.
Get ready for a memorable evening celebrating our 10-year anniversary by the lake! We've reserved the boat, set the vibe, and stocked the bar for a night of relaxed fun. Expect great music, delicious drinks, and fantastic company as we mark this incredible milestone.
Join us for a dynamic session designed to help producers succeed in the German, Austrian, and Swiss (DACH) coffee market. Vuna Founder Sara Morrocchi will lead the discussion, with Algrano CEO Raphael Studer providing key insights from the roaster and buyer perspective at dedicated tables. Expect candid discussions on supplier relationships, ethical sourcing, and direct trade.
SCA - Green Coffee Connect
https://www.worldofcoffee.org/green-coffee-connect
Check our WOC 2025 agenda!
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Start your World of Coffee day with an invigorating "Bean to Bike" ride through Geneva, hosted by Horizonte Coffee Roasters, Algrano, and Ciclissimo! Join Christoph Sauser – Olympic medalist, 4-time World Champion, and founder of Horizonte Coffee Roasters – for a relaxed spin through Geneva's backroads. Whether you're a seasoned cyclist or just love a good ride, you're welcome to join. There may be options for two routes (35 km and 45 km) to suit your preference, all at a relaxed pace with great vibes, and a goodie bag awaits you at the finish!
News & Resources
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Help producers grow: Join our Roaster Panel or become a Producer Representative
Help producers become better sellers by joining our Roaster Panel or becoming a Producer Representative. Express your interest in one or both.
World of Coffee Geneva 2025: Join Algrano for a week of connection, celebration, and coffee!
Join Algrano at Booth #1369 at World of Coffee Geneva, June 26th to 28th. Celebrate our 10th anniversary, meet producers & roasters, experience unique cuppings, explore DACH market insights with CEO Raphael Studer, and network with roasters and coffee professionals cycling through Geneva. Your hub for direct sourcing – connect with the Algrano team!
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From farm to roaster: How coffee producers navigate the market
How do coffee producers really sell their beans and what stands in the way of fair prices? From learning to price and market their own lots to surviving climate shocks and challenging the rules of global trade, Brazilian producers show what it really takes to “go direct.” Featuring insights from the Filter Stories podcast, this post unpacks the real business behind beautiful coffee, and why relationships, not just quality, drive sustainability.