Even if there isn’t an official naming convention, some names do a lot more work than others. Learn how to balance marketing and description to name your coffee. 

Their website, LinkedIn and Instagram tell you who buys, what they source and what they care about. Here's what to look for before you hit send.

Your cost to sell to the same roasters goes down after the third year, giving you flexibility to reward them. Identify which roasters can get an offer without the Matchmaking fee. They get a better price and your FOB remains the same.

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