Our booth is your central hub for direct trade connections at World of Coffee in Geneva! You can look forward to engaging directly with producers and roasters to discuss their coffees, explore sourcing strategies, and build your next direct relationship. Experience unique cupping sessions led by the producers themselves, discover fresh harvest lots, and gain origin insights. Enjoy exceptional coffees sourced via Algrano at our brew bar pop-ups, crafted by some of Europe’s most influential roasters. Plus, our global Algrano team will be on hand to chat about direct trade.

Get ready for a memorable evening celebrating our 10-year anniversary by the lake! We've reserved the boat, set the vibe, and stocked the bar for a night of relaxed fun. Expect great music, delicious drinks, and fantastic company as we mark this incredible milestone.