Nico Herr of Mountain Harvest shares her experience in sales to roasters, alongside one of her partners, Luci Ramirez from Humboldt Bay Coffee. They walk you through what it takes to pitch coffees to roasters, and how to start strong relationships.

Meet Makicuna, the team on the ground in Ecuador who's cutting through the complexity—high costs, quality swings, and a history of broken trust—to bring European roasters the best specialty lots. Read co-founder André's breakdown of the country's unique coffee regions, the issues holding back its potential, and how their transparent partnerships are setting a new standard.

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Learn how Verified Sellers can set up offers correctly and make it easier for roasters to buy.