A new way forward.
Algrano is the gateway where independent producers and roasters take charge of how they discover, trade and manage coffee online.
Our online tools bring coffee buying into the 21st century. Now, roasters and producers are equal partners, breaking down the information asymmetry and speculation that traditional importers and coffee traders have exploited over the decades.
Independent roasters have direct access to producers, discovering coffees that meet their needs from producers who match their values.
Producers set their own prices, giving roasters price transparency from FOB to delivery costs. They have a wider customer base and direct contact with the roasters through our award-winning CRM.
This openness builds trust and fosters successful business relationships.
Real relationships support business growth through greater price stability, optimal quality, consistency, and authentic origin information.
This all leads to more resilient supply chains for independent entrepreneurs who can grow together.
Going global
Connecting roasters in North America and Europe with coffee producers in Latin America, Africa and Asia.
Some clients started buying 30 bags and today buy more than 600. It’s a work of trust and credibility. We have blind trust in every client who comes to us through Algrano. There’s nothing better than talking to your clients, exchanging ideas, and building relationships. They become our friends. It’s not just trading."
Our values
What you can expect from Algrano - even when nobody's watching
Changemakers
We dig deeper to create profound meaningful change.
Authentic
and for real
We walk the talk.
For independent entrepreneurs
We are with you.
Problem solvers
We seek out problems and develop solutions to make change happen.
Transparency
We love to build relationships, value transparency and are not set in our ways.
Awards
While we're driven by our mission, we appreciate the recognition we get along the way.
News & Resources
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Help producers grow: Join our Roaster Panel or become a Producer Representative
Help producers become better sellers by joining our Roaster Panel or becoming a Producer Representative. Express your interest in one or both.
World of Coffee Geneva 2025: Join Algrano for a week of connection, celebration, and coffee!
Join Algrano at Booth #1369 at World of Coffee Geneva, June 26th to 28th. Celebrate our 10th anniversary, meet producers & roasters, experience unique cuppings, explore DACH market insights with CEO Raphael Studer, and network with roasters and coffee professionals cycling through Geneva. Your hub for direct sourcing – connect with the Algrano team!
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From farm to roaster: How coffee producers navigate the market
How do coffee producers really sell their beans and what stands in the way of fair prices? From learning to price and market their own lots to surviving climate shocks and challenging the rules of global trade, Brazilian producers show what it really takes to “go direct.” Featuring insights from the Filter Stories podcast, this post unpacks the real business behind beautiful coffee, and why relationships, not just quality, drive sustainability.