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Our Story

Connecting Producers and Roasters Online Since 2015

Algrano was founded by three friends Gilles, Christian and Raphael after spending time together in Brazil. They realized that behind the request from one coffee producer to ‘help me sell my coffee’ there was a much deeper need to address the information asymmetry and power imbalances in the industry, and the internet provided a chance to do things better.

A group of people looking at a cell phone.A van is parked on a dirt road.
A group of men standing around each other in the woods.A man sitting at a table using a laptop computer.
A group of people posing for a picture.
A collage of photos of a man working in a garden.
Our vision

Algrano’s vision is to create ​​a prosperous and connected global coffee community.

Our mission

We create change with technology to enable independent producers and roasters to thrive.

Circles

For independent
entrepreneurs

You can still buy coffee from Alessandro Hervaz, who was one of the first to list his coffee with us. Honey Farms and APAS have made over 180 sales directly to 58 roasters in Europe and the USA.

“As a small producer, when I manage to sell our specialty coffees internationally, I get an average 50% price increase compared to the domestic market, and up to 100%. That makes a big difference to me.”
Alessandro Hervaz
Honey Coffee Farm, Brazil
A man holding a tennis racket and a cell phone.
Alessandro Hervaz
Honey Coffee Farm, Brazil

News & Resources

US Tariffs on Coffee: August 2025 Update

August 8, 2025
Algrano

The coffee import landscape has shifted. We break down the new US tariffs and offer actionable strategies for roasters and producers to manage their sourcing, sales, and partnerships.

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WOC Geneva 2025: A celebration of evolving partnerships

August 1, 2025
Algrano

Celebrating a decade of Algrano's journey at World of Coffee Geneva 2025. Here you can check the highlights the launch of new services to empower producers, the genuine connections forged at the booth, and the community spirit that continues to drive Algrano's mission of people-first coffee trade.

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Landed price explained. How going beyond FOB helps your sales to roasters

July 31, 2025
Luiza Furquim

Learn how to clearly present your coffee's price to any roaster, discover your coffee's true market value, and become more competitive.

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