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Our Story

Connecting Producers and Roasters Online Since 2015

Algrano was founded by three friends Gilles, Christian and Raphael after spending time together in Brazil. They realized that behind the request from one coffee producer to ‘help me sell my coffee’ there was a much deeper need to address the information asymmetry and power imbalances in the industry, and the internet provided a chance to do things better.

A group of people looking at a cell phone.A van is parked on a dirt road.
A group of men standing around each other in the woods.A man sitting at a table using a laptop computer.
A group of people posing for a picture.
A collage of photos of a man working in a garden.
Our vision

Algrano’s vision is to create ​​a prosperous and connected global coffee community.

Our mission

We create change with technology to enable independent producers and roasters to thrive.

Circles

For independent
entrepreneurs

You can still buy coffee from Alessandro Hervaz, who was one of the first to list his coffee with us. Honey Farms and APAS have made over 180 sales directly to 58 roasters in Europe and the USA.

“As a small producer, when I manage to sell our specialty coffees internationally, I get an average 50% price increase compared to the domestic market, and up to 100%. That makes a big difference to me.”
Alessandro Hervaz
Honey Coffee Farm, Brazil
A man holding a tennis racket and a cell phone.
Alessandro Hervaz
Honey Coffee Farm, Brazil

News & Resources

Ethiopia Coffee Harvest 2026: High cherry prices and a tighter washed outlook

January 13, 2026
Algrano

This season is defined by a structural shift in raw material costs. For roasters, this means the era of cheap, easy-to-find spot offerings is ending for this season. To secure the quality you want, you should shift to active forward planning.

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Direct sourcing calendar 2026-27 for green buyers

January 1, 2026
Algrano

Your 18-month guide to shipments and arrivals, helping you colourfully plan ahead and enjoy the unique benefits of working directly with producers.

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AFCA 2026 Addis Ababa: Meet roasters and join cuppings and panel!

December 22, 2025
Algrano

Algrano and the African Fine Coffees Association are joining forces. We are bringing a delegation of more than 20—including buyers from the US and Europe—to Ethiopia. Join our panel on "Why buying from Africa feels hard" and register for our Open Cupping.

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