
Algrano was founded by three friends Gilles, Christian and Raphael after spending time together in Brazil. They realized that behind the request from one coffee producer to ‘help me sell my coffee’ there was a much deeper need to address the information asymmetry and power imbalances in the industry, and the internet provided a chance to do things better.



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You can still buy coffee from Alessandro Hervaz, who was one of the first to list his coffee with us. Honey Farms and APAS have made over 180 sales directly to 58 roasters in Europe and the USA.

“As a small producer, when I manage to sell our specialty coffees internationally, I get an average 50% price increase compared to the domestic market, and up to 100%. That makes a big difference to me.”
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The U.S. Supreme Court struck down the IEEPA tariffs and are potentially subject to refunds. Algrano has already filed the claimback on your behalf: no action needed on your end. Here's exactly what happens next.

Don’t let the hundreds of booths and events overwhelm you. This trade show is a rare opportunity to build the face-to-face producer relationships that define sourcing for years to come. Discover our tips to stay focused and ensure your time in San Diego transforms your business.
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Producers spend thousands to attend a trade show and many come back with nothing but business cards. Learn what our team does to turn a quick chat into a sales opportunity.