Connecting Producers and Roasters Online Since 2015
Algrano was founded by three friends Gilles, Christian and Raphael after spending time together in Brazil. They realized that behind the request from one coffee producer to ‘help me sell my coffee’ there was a much deeper need to address the information asymmetry and power imbalances in the industry, and the internet provided a chance to do things better.
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Algrano’s vision is to create a prosperous and connected global coffee community.
We create change with technology to enable independent producers and roasters to thrive.
For independent
entrepreneurs
You can still buy coffee from Alessandro Hervaz, who was one of the first to list his coffee with us. Honey Farms and APAS have made over 180 sales directly to 58 roasters in Europe and the USA.
“As a small producer, when I manage to sell our specialty coffees internationally, I get an average 50% price increase compared to the domestic market, and up to 100%. That makes a big difference to me.”
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News & Resources
How to research a roaster before you message them
Their website, LinkedIn and Instagram tell you who buys, what they source and what they care about. Here's what to look for before you hit send.
How to reward your loyal buyers with a private offer
Your cost to sell to the same roasters goes down after the third year, giving you flexibility to reward them. Identify which roasters can get an offer without the Matchmaking fee. They get a better price and your FOB remains the same.
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How to use your CRM data for repeat coffee sales
Six ideas on how to use the roaster information you already have to improve retention, sell more to the same buyers and make cold leads warm again.