
Algrano was founded by three friends Gilles, Christian and Raphael after spending time together in Brazil. They realized that behind the request from one coffee producer to ‘help me sell my coffee’ there was a much deeper need to address the information asymmetry and power imbalances in the industry, and the internet provided a chance to do things better.



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You can still buy coffee from Alessandro Hervaz, who was one of the first to list his coffee with us. Honey Farms and APAS have made over 180 sales directly to 58 roasters in Europe and the USA.

“As a small producer, when I manage to sell our specialty coffees internationally, I get an average 50% price increase compared to the domestic market, and up to 100%. That makes a big difference to me.”
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Coming to PRF 2026 El Salvador? Discover how the Algrano Matchmaking Area at the event connects you with shared shipment solutions, financing, and 1:1 direct trade partnerships.
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This season is defined by a structural shift in raw material costs. For roasters, this means the era of cheap, easy-to-find spot offerings is ending for this season. To secure the quality you want, you should shift to active forward planning.
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Your 18-month guide to shipments and arrivals, helping you colourfully plan ahead and enjoy the unique benefits of working directly with producers.