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Our Story

Connecting Producers and Roasters Online Since 2015

Algrano was founded by three friends Gilles, Christian and Raphael after spending time together in Brazil. They realized that behind the request from one coffee producer to ‘help me sell my coffee’ there was a much deeper need to address the information asymmetry and power imbalances in the industry, and the internet provided a chance to do things better.

A group of people looking at a cell phone.A van is parked on a dirt road.
A group of men standing around each other in the woods.A man sitting at a table using a laptop computer.
A group of people posing for a picture.
A collage of photos of a man working in a garden.
Our vision

Algrano’s vision is to create ​​a prosperous and connected global coffee community.

Our mission

We create change with technology to enable independent producers and roasters to thrive.

Circles

For independent
entrepreneurs

You can still buy coffee from Alessandro Hervaz, who was one of the first to list his coffee with us. Honey Farms and APAS have made over 180 sales directly to 58 roasters in Europe and the USA.

“As a small producer, when I manage to sell our specialty coffees internationally, I get an average 50% price increase compared to the domestic market, and up to 100%. That makes a big difference to me.”
Alessandro Hervaz
Honey Coffee Farm, Brazil
A man holding a tennis racket and a cell phone.
Alessandro Hervaz
Honey Coffee Farm, Brazil

News & Resources

What we learned in Honduras: credit, chisme, and why origin trips hit different

April 18, 2025
Luiza Pereira Furquim

When we landed for PRF Honduras 2025 (Producer Roaster Forum), we expected to talk about climate change and the C market. We got way more than that. Between warehouse visits, bank-controlled coffee, and CEO-level farmers, one thing became clear: origin is where the action is. Here’s a recap of what we saw, heard, and learned—or at least what can be shared in public… 

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Algrano at SCA Expo 2025: Your guide to our events

April 8, 2025
Algrano

Algrano is heading to Houston for SCA Expo 2025, and we’ve got an exciting lineup of events where you can connect with us! From networking with producers to workshops and thought-provoking lectures, here’s everything you need to know.

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US tariffs update

April 4, 2025
Algrano

The US has introduced new tariffs on green coffee, starting April 5th, 2025. We understand you may have questions. Below is a summary of the new tariffs and what they mean for roasters in the USA and your supply chain partners at origin.

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