

Algrano was founded by three friends Gilles, Christian and Raphael after spending time together in Brazil. They realized that behind the request from one coffee producer to ‘help me sell my coffee’ there was a much deeper need to address the information asymmetry and power imbalances in the industry, and the internet provided a chance to do things better.



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You can still buy coffee from Alessandro Hervaz, who was one of the first to list his coffee with us. Honey Farms and APAS have made over 180 sales directly to 58 roasters in Europe and the USA.

“As a small producer, when I manage to sell our specialty coffees internationally, I get an average 50% price increase compared to the domestic market, and up to 100%. That makes a big difference to me.”
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The practical mechanics of how roasters actually build blends, so you can build better ones yourself: why we make them, how to design the recipe, how to combine the components.

More valuable than your profile. More valuable than your photo gallery. Here's how to improve it and stop roasters from scrolling past your coffee.
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Use your roast history to plan ahead, discover new coffees, and build stronger sourcing partnerships.