Lines
Our Story

Connecting Producers and Roasters Online Since 2015

Algrano was founded by three friends Gilles, Christian and Raphael after spending time together in Brazil. They realized that behind the request from one coffee producer to ‘help me sell my coffee’ there was a much deeper need to address the information asymmetry and power imbalances in the industry, and the internet provided a chance to do things better.

A group of people looking at a cell phone.A van is parked on a dirt road.
A group of men standing around each other in the woods.A man sitting at a table using a laptop computer.
A group of people posing for a picture.
A collage of photos of a man working in a garden.
Our vision

Algrano’s vision is to create ​​a prosperous and connected global coffee community.

Our mission

We create change with technology to enable independent producers and roasters to thrive.

Circles

For independent
entrepreneurs

You can still buy coffee from Alessandro Hervaz, who was one of the first to list his coffee with us. Honey Farms and APAS have made over 180 sales directly to 58 roasters in Europe and the USA.

“As a small producer, when I manage to sell our specialty coffees internationally, I get an average 50% price increase compared to the domestic market, and up to 100%. That makes a big difference to me.”
Alessandro Hervaz
Honey Coffee Farm, Brazil
A man holding a tennis racket and a cell phone.
Alessandro Hervaz
Honey Coffee Farm, Brazil

News & Resources

Bella Barista: From coffee machine vendor to organic roasting powerhouse

November 5, 2025
Algrano

Discover how Marcel Binley of Bella Barista turned crippling"cash flow and scary logistics into peace of mind, business certainty, and 30-40% anticipated growth through a partnership with Algrano.

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How to navigate the 50% Brazil tariff: US roaster's strategy guide

November 3, 2025
Algrano

This post brings the most impactful insights from our recent Roasters Panel on the 50% Brazilian Tariffs, offering strategic guidance on how to navigate the shift.

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