Connecting Producers and Roasters Online Since 2015
Algrano was founded by three friends Gilles, Christian and Raphael after spending time together in Brazil. They realized that behind the request from one coffee producer to ‘help me sell my coffee’ there was a much deeper need to address the information asymmetry and power imbalances in the industry, and the internet provided a chance to do things better.
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Algrano’s vision is to create a prosperous and connected global coffee community.
We create change with technology to enable independent producers and roasters to thrive.
For independent
entrepreneurs
You can still buy coffee from Alessandro Hervaz, who was one of the first to list his coffee with us. Honey Farms and APAS have made over 180 sales directly to 58 roasters in Europe and the USA.
“As a small producer, when I manage to sell our specialty coffees internationally, I get an average 50% price increase compared to the domestic market, and up to 100%. That makes a big difference to me.”
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News & Resources
Cómo investigar a un tostador antes de enviar un mensaje
Su página web, LinkedIn e Instagram le dicen quién compra, de dónde compran y qué les importa. Esto es lo que debe mirar antes de escribir.
Premie a sus compradores fieles con ofertas privadas
Su costo por vender a los mismos tostadores disminuye después del tercer año, lo que les brinda flexibilidad para recompensarlos. Identifiquen qué tostadores pueden recibir una oferta sin la tarifa de Matchmaking. Ellos obtienen un mejor precio y su FOB se mantiene igual.
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Cómo usar su CRM para vender otra vez a los mismos compradores
Seis ideas para usar la información que ya tiene sobre los tostadores, mejorar la retención, venderles más a los mismos compradores y volver a calentar los leads que se enfriaron.