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Our Story

Connecting Producers and Roasters Online Since 2015

Algrano was founded by three friends Gilles, Christian and Raphael after spending time together in Brazil. They realized that behind the request from one coffee producer to ‘help me sell my coffee’ there was a much deeper need to address the information asymmetry and power imbalances in the industry, and the internet provided a chance to do things better.

A group of people looking at a cell phone.A van is parked on a dirt road.
A group of men standing around each other in the woods.A man sitting at a table using a laptop computer.
A group of people posing for a picture.
A collage of photos of a man working in a garden.
Our vision

Algrano’s vision is to create ​​a prosperous and connected global coffee community.

Our mission

We create change with technology to enable independent producers and roasters to thrive.

Circles

For independent
entrepreneurs

You can still buy coffee from Alessandro Hervaz, who was one of the first to list his coffee with us. Honey Farms and APAS have made over 180 sales directly to 58 roasters in Europe and the USA.

“As a small producer, when I manage to sell our specialty coffees internationally, I get an average 50% price increase compared to the domestic market, and up to 100%. That makes a big difference to me.”
Alessandro Hervaz
Honey Coffee Farm, Brazil
A man holding a tennis racket and a cell phone.
Alessandro Hervaz
Honey Coffee Farm, Brazil

News & Resources

Blends are the unsung hero of specialty coffee

November 13, 2026
Kat Melheim

The practical mechanics of how roasters actually build blends, so you can build better ones yourself: why we make them, how to design the recipe, how to combine the components.

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Your offer page: the best space you have on Algrano

November 12, 2026

More valuable than your profile. More valuable than your photo gallery. Here's how to improve it and stop roasters from scrolling past your coffee.

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Cropster x Algrano: Connecting green coffee planning with direct sourcing

November 9, 2026
Algrano

Use your roast history to plan ahead, discover new coffees, and build stronger sourcing partnerships.

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