Lines
Our Story

Connecting Producers and Roasters Online Since 2015

Algrano was founded by three friends Gilles, Christian and Raphael after spending time together in Brazil. They realized that behind the request from one coffee producer to ‘help me sell my coffee’ there was a much deeper need to address the information asymmetry and power imbalances in the industry, and the internet provided a chance to do things better.

A group of people looking at a cell phone.A van is parked on a dirt road.
A group of men standing around each other in the woods.A man sitting at a table using a laptop computer.
A group of people posing for a picture.
A collage of photos of a man working in a garden.
Our vision

Algrano’s vision is to create ​​a prosperous and connected global coffee community.

Our mission

We create change with technology to enable independent producers and roasters to thrive.

Circles

For independent
entrepreneurs

You can still buy coffee from Alessandro Hervaz, who was one of the first to list his coffee with us. Honey Farms and APAS have made over 180 sales directly to 58 roasters in Europe and the USA.

“As a small producer, when I manage to sell our specialty coffees internationally, I get an average 50% price increase compared to the domestic market, and up to 100%. That makes a big difference to me.”
Alessandro Hervaz
Honey Coffee Farm, Brazil
A man holding a tennis racket and a cell phone.
Alessandro Hervaz
Honey Coffee Farm, Brazil

News & Resources

Como pesquisar um torrador antes de mandar mensagem

September 28, 2026

O site, o LinkedIn e o Instagram mostram quem compra, de onde compram e o que eles valorizam. Veja o que procurar antes de mandar a mensagem.

Leia mais

How to reward your loyal buyers with a private offer

September 28, 2026

Your cost to sell to the same roasters goes down after the third year, giving you flexibility to reward them. Identify which roasters can get an offer without the Matchmaking fee. They get a better price and your FOB remains the same.

‍

Leia mais

Recompense torradores fiéis com ofertas privadas

September 28, 2026

Seu custo diminui quando você vende  aos mesmos torradores a partir do terceiro ano. Isso te dá flexibilidade para um "desconto fidelidade". Identifique quais torradores podem receber uma oferta sem a taxa de Matchmaking. Eles pagam menos e seu FOB continua igual.

Leia mais