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Your gateway to direct trade

Sell directly to European and North American roasters.

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Bringing coffee trade into the 21st century

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Algrano’s model is different. Think of us as your partner, not your customer. 

We are your shopfront to help you build direct trade relationships with roasters in Europe and the USA, and have built an award-winning online marketplace and Customer Relationship Management tool to help you with this. 

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Some clients started buying 30 bags and today buy more than 600. It’s a work of trust and credibility. We have blind trust in every client who comes to us through Algrano. There’s nothing better than talking to your clients, exchanging ideas, and building relationships. They become our friends. It’s not just trading
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Maurício Hervaz
APAS Coffee

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Why sell on Algrano marketplace?

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Verified Sellers have direct ownership of their customers, relationships, pricing and sales. 

Algrano’s  model is built on real relationships and designed to make true direct trade accessible for independent producers and roasters. 

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When you sell through Algrano’s Marketplace, you list your coffees, set the price you think it’s worth, and negotiate directly with roasters.  We provide the platform and infrastructure behind it; from  independent coffee evaluation, sample distribution to roasters in Europe and the USA. We have sales and marketing teams to help more roasters embrace this new way to do business, and a tech and logistics team to make the experience smooth for all.

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  1. Market access

Reach new customers in Europe and the USA. 

  1. Own your roaster relationships

Message directly on the platform, or on WhatsApp - we are not gatekeepers.

  1. Algrano sales team 

Will help you find new customers and build new relationships in Europe and the USA. 

  1. Set your pricing

And negotiate directly with roasters. 

  1. Build your own brand 

Not the traders’ brands. Treat Algrano as your shopfront to the world.

  1. Sample distribution

By Algrano from our QC Lab in Europe means your sample costs are minimised.

  1. Operational simplicity 

Algrano takes care of logistics and paperwork to ship coffee to destination countries.

  1. Financial security 

You’re not exposed to financial risk from roasters defaulting. That sits with us. 

  1. Two way trust 

Algrano has built a strong reputation as a reliable partner for independent roasters and producers. We make it easy for all. 

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Building a wider customer base built on relationships leads to more resilient businesses and stronger supply chains for all. 

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Changemakers

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Algrano’s vision is to create ​​a prosperous and connected global coffee community.

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We create change with technology to enable independent producers and roasters to thrive. 

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On Algrano, roasters and producers are equal partners, breaking down the information asymmetry and speculation that traditional importers and coffee traders have exploited over the decades.

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How to become a Verified Seller

  1. Create an account on algrano.com. 
  2. Complete the Verified Seller application form. 
  3. We can’t promise all applications will be accepted, but our Sourcing team reviews and replies to all applications. 
  4. If you are accepted, next step is to send samples for quality calibration. 
  5. Now you’re able to create your Algrano profile and start listing coffees.

Your gateway to direct trade.

Start here

Create your account