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Blog: The Source

Your gateway to all things green coffee buying, selling, and coffee markets. Education, real stories, and market updates to help roasters and producers build true direct trade relationships.

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How to Make the Most of World of Coffee San Diego 2026: 7 Tips For Roasters

Don’t let the hundreds of booths and events overwhelm you. This trade show is a rare opportunity to build the face-to-face producer relationships that define sourcing for years to come. Discover our tips to stay focused and ensure your time in San Diego transforms your business.

Read more
people sitting on chairs
How to Make the Most of World of Coffee San Diego 2026: 7 Tips For Roasters

How to Make the Most of World of Coffee San Diego 2026: 7 Tips For Roasters

Don’t let the hundreds of booths and events overwhelm you. This trade show is a rare opportunity to build the face-to-face producer relationships that define sourcing for years to come. Discover our tips to stay focused and ensure your time in San Diego transforms your business.

Read more
Trade show best practices for coffee producers (tips from Algrano's Sales Team)

Trade show best practices for coffee producers (tips from Algrano's Sales Team)

Producers spend thousands to attend a trade show and many come back with nothing but business cards. Learn what our team does to turn a quick chat into a sales opportunity.

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Central America & Mexico Harvest 2026: A season of “waves”

Central America & Mexico Harvest 2026: A season of “waves”

After a period of relative stability, the 2026 harvest across Central America and Mexico is proving to be a season of “waves”. While some regions are seeing healthy rebounds, others are facing significant volume drops and timing shifts that could affect your sourcing strategy.

Read more
Category / tag

Trade show best practices for coffee producers (tips from Algrano's Sales Team)

Producers spend thousands to attend a trade show and many come back with nothing but business cards. Learn what our team does to turn a quick chat into a sales opportunity.

Read more
people sitting on chairs
Algrano at World of Coffee San Diego 2026: Agenda For Producers

Algrano at World of Coffee San Diego 2026: Agenda For Producers

Meet roasters, sell your coffee, and learn about Algrano’s Grower Capital program at World of Coffee San Diego 2026. Here’s everything happening at Booth #3622.

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PRF 2026 El Salvador: Algrano’s Agenda

PRF 2026 El Salvador: Algrano’s Agenda

Coming to PRF 2026 El Salvador? Discover how the Algrano Matchmaking Area at the event connects you with shared shipment solutions, financing, and 1:1 direct trade partnerships.

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AFCA 2026 Addis Ababa: Meet roasters and join cuppings and panel!

AFCA 2026 Addis Ababa: Meet roasters and join cuppings and panel!

Algrano and the African Fine Coffees Association are joining forces. We are bringing a delegation of more than 20—including buyers from the US and Europe—to Ethiopia. Join our panel on "Why buying from Africa feels hard" and attend our Open Cupping.

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Category / tag

How to Make the Most of World of Coffee San Diego 2026: 7 Tips For Roasters

Don’t let the hundreds of booths and events overwhelm you. This trade show is a rare opportunity to build the face-to-face producer relationships that define sourcing for years to come. Discover our tips to stay focused and ensure your time in San Diego transforms your business.

Read more
people sitting on chairs
Central America & Mexico Harvest 2026: A season of “waves”

Central America & Mexico Harvest 2026: A season of “waves”

After a period of relative stability, the 2026 harvest across Central America and Mexico is proving to be a season of “waves”. While some regions are seeing healthy rebounds, others are facing significant volume drops and timing shifts that could affect your sourcing strategy.

Read more
Algrano at World of Coffee San Diego 2026: Agenda For Roasters

Algrano at World of Coffee San Diego 2026: Agenda For Roasters

Meet producers, cup fresh coffees, and explore direct sourcing strategies with Algrano at World of Coffee San Diego 2026. Here’s everything happening at Booth #3622.

Read more
PRF 2026 El Salvador: Algrano’s Agenda

PRF 2026 El Salvador: Algrano’s Agenda

Coming to PRF 2026 El Salvador? Discover how the Algrano Matchmaking Area at the event connects you with shared shipment solutions, financing, and 1:1 direct trade partnerships.

Read more

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Featured resources

Direct sourcing calendar 2026-27 for green buyers

Your 18-month guide to shipments and arrivals, helping you colourfully plan ahead and enjoy the unique benefits of working directly with producers.

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Our impact: 2023 progress update

Producers are getting more business and premiums, while new roasters are sourcing more coffee than ever with confidence. Learn about Algrano’s impact, pre-financing, data sharing with producers, and what's beyond relationship coffee. 

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Humboldt Bay Coffee x Mountain Harvest

Discover how Humboldt Bay Coffee transformed its sourcing by partnering directly with Mountain Harvest. This case study reveals how shared values, transparent relationships, and Algrano's model deliver exceptional quality & significant farmer impact!
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All blogs and resources for producers

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Brazil Coffee Harvest 2025: A roaster's guide to price, timing, and logistics

Higher quality from Brazil's 2025 harvest is being held back by producers waiting for better prices, creating a challenge for roasters. Keep reading to learn the essential strategies you'll need to navigate the market and secure your supply of coffee.

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Theory Coffee Roasters: From 'crisis buying' to confident planning

Sam LaRobardiere, owner of Theory Coffee Roasters, talks about how he was caught in a reactive cycle of stress and compromise buying spot, but he found a way forward.

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Bella Barista: From coffee machine vendor to organic roasting powerhouse

Discover how Marcel Binley of Bella Barista turned crippling cash flow and scary logistics into peace of mind, business certainty, and 30-40% anticipated growth through a partnership with Algrano.

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How to navigate the 50% Brazil tariff: US roaster's strategy guide

This post brings the most impactful insights from our recent Roasters Panel on the 50% Brazilian Tariffs, offering strategic guidance on how to navigate the shift.

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How to pitch coffees to roasters: a guide to direct sales

Nico Herr of Mountain Harvest shares her experience in sales to roasters, alongside one of her partners, Luci Ramirez from Humboldt Bay Coffee. They walk you through what it takes to pitch coffees to roasters, and how to start strong relationships.

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Producer Voice: Makicuna, Ecuador

Meet Makicuna, the team on the ground in Ecuador who's cutting through the complexity—high costs, quality swings, and a history of broken trust—to bring European roasters the best specialty lots. Read co-founder André's breakdown of the country's unique coffee regions, the issues holding back its potential, and how their transparent partnerships are setting a new standard.

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What’s the difference between public, private and landed offers?

Learn how Verified Sellers can set up offers correctly and make it easier for roasters to buy.

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Peru 2025 Harvest Update: Strong crop for a new chapter

After a challenging year marked by defaults and supply issues, Peruvian producers are reporting a strong, promising crop with increased volume and consistent quality. However, new market pressures are emerging. Details in our latest update!

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The US tariffs are here. Need a plan B(razil)?

The new US tariffs, especially the 50% charge on Brazilian coffee, are creating a new reality for roasters. Here, we provide actionable strategies to navigate the challenge, from communicating with producer partners to exploring alternative origins.

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Build your direct sourcing program

Discover the behind-the-scenes of coffee export and import, learn the lingo of contracts, nail quality protocols, and hear directly from producers about direct trade — all in our two-day workshop in Zurich.

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US Tariffs on Coffee: August 2025 Update

The coffee import landscape has shifted. We break down the new US tariffs and offer actionable strategies for roasters and producers to manage their sourcing, sales, and partnerships.

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WOC Geneva 2025: A celebration of evolving partnerships

Celebrating a decade of Algrano's journey at World of Coffee Geneva 2025. Here you can check the highlights the launch of new services to empower producers, the genuine connections forged at the booth, and the community spirit that continues to drive Algrano's mission of people-first coffee trade.

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