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Blog: The Source

Your gateway to all things green coffee buying, selling, and coffee markets. Education, real stories, and market updates to help roasters and producers build true direct trade relationships.

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From farm to roaster: How coffee producers navigate the market

How do coffee producers really sell their beans and what stands in the way of fair prices? From learning to price and market their own lots to surviving climate shocks and challenging the rules of global trade, Brazilian producers show what it really takes to “go direct.” Featuring insights from the Filter Stories podcast, this post unpacks the real business behind beautiful coffee, and why relationships, not just quality, drive sustainability.

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Algrano at SCA Expo 2025: Redefining coffee relationships in Houston

Algrano at SCA Expo 2025: Redefining coffee relationships in Houston

From a buzzing booth to bold conversations on finance and accountability, producers and roasters came together not just to taste coffee, but to rewrite the rules of how it’s sourced. This post brings you the standout stories: a roaster’s call for real commitment, a producer’s fight for fair credit, and the quiet power of transparent conversations that actually change things.

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SCA Expo 2025: A guide for roasters and producers

SCA Expo 2025: A guide for roasters and producers

Whether you're sourcing green coffee, showcasing your harvest, or just soaking in the energy, SCA Expo 2025 is the place to be.
This guide breaks down everything you need to plan your schedule, taste the right coffees, hit impactful lectures, and build meaningful relationships across the supply chain—especially if you're a roaster or producer. Don’t just attend: make it count.

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What we learned in Honduras: credit, chisme, and why origin trips hit different

What we learned in Honduras: credit, chisme, and why origin trips hit different

When we landed for PRF Honduras 2025 (Producer Roaster Forum), we expected to talk about climate change and the C market. We got way more than that. Between warehouse visits, bank-controlled coffee, and CEO-level farmers, one thing became clear: origin is where the action is. Here’s a recap of what we saw, heard, and learned—or at least what can be shared in public… 

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Know the carbon footprint of each of your coffees

Want to reduce the roastery’s environmental impact? Algrano now calculates the CO2 emissions of each coffee at checkout. Here, you’ll learn where your biggest impact lies, and what options you have to reduce or offset emissions.

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Will there be enough rain in Brazil to put out the fire in the C-market?

Will there be enough rain in Brazil to put out the fire in the C-market?

The next few months are going to be key in figuring out if coffee prices stay high and just how tight supply will be. For now, green buyers might need to prepare for more price swings. Waiting it out is getting riskier, so a lot of roasters are already raising their own prices.

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Sourcing Brazil for blends & espresso? Up your skills with this green grading guide

Sourcing Brazil for blends & espresso? Up your skills with this green grading guide

Struggling to find a volume coffee from Brazil that fits your budget? You’re not the only one. Learn about how coffee is graded in this origin and discover what options you have to source a good lot at a price that works for you and the producer.

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Build your direct sourcing program

Build your direct sourcing program

Discover the behind-the-scenes of coffee export and import, learn the lingo of contracts, nail quality protocols, and hear directly from producers about direct trade — all in our two-day workshop in Zurich.

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Featured resources

Direct sourcing 2025-26 calendar for green buyers

Your 18-month guide to shipments and arrivals, helping you plan ahead and enjoy the unique benefits of working directly with producers.

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Our impact: 2023 progress update

Producers are getting more business and premiums, while new roasters are sourcing more coffee than ever with confidence. Learn about Algrano’s impact, pre-financing, data sharing with producers, and what's beyond relationship coffee. 

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Bell Lane and Fazenda Canta Galo

The roastery used Algrano’s services to build a key producer relationship. Why? So they have the right tools for value-based sales and can keep customers loyal without fighting price wars.
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All blogs and resources for producers

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