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Higher quality from Brazil's 2025 harvest is being held back by producers waiting for better prices, creating a challenge for roasters. Keep reading to learn the essential strategies you'll need to navigate the market and secure your supply of coffee.
Nico Herr of Mountain Harvest shares her experience in sales to roasters, alongside one of her partners, Luci Ramirez from Humboldt Bay Coffee. They walk you through what it takes to pitch coffees to roasters, and how to start strong relationships.
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From a buzzing booth to bold conversations on finance and accountability, producers and roasters came together not just to taste coffee, but to rewrite the rules of how it’s sourced. This post brings you the standout stories: a roaster’s call for real commitment, a producer’s fight for fair credit, and the quiet power of transparent conversations that actually change things.
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