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Blog: The Source

Your gateway to all things green coffee buying, selling, and coffee markets. Education, real stories, and market updates to help roasters and producers build true direct trade relationships.

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Want to dive into direct trade?  Get across green buying and selling? You’re in the right place.

Green buying and roastery

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From farm to roaster: How coffee producers navigate the market

How do coffee producers really sell their beans and what stands in the way of fair prices? From learning to price and market their own lots to surviving climate shocks and challenging the rules of global trade, Brazilian producers show what it really takes to “go direct.” Featuring insights from the Filter Stories podcast, this post unpacks the real business behind beautiful coffee, and why relationships, not just quality, drive sustainability.

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SCA Expo 2025: A guide for roasters and producers

SCA Expo 2025: A guide for roasters and producers

Whether you're sourcing green coffee, showcasing your harvest, or just soaking in the energy, SCA Expo 2025 is the place to be.
This guide breaks down everything you need to plan your schedule, taste the right coffees, hit impactful lectures, and build meaningful relationships across the supply chain—especially if you're a roaster or producer. Don’t just attend: make it count.

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What we learned in Honduras: credit, chisme, and why origin trips hit different

What we learned in Honduras: credit, chisme, and why origin trips hit different

When we landed for PRF Honduras 2025 (Producer Roaster Forum), we expected to talk about climate change and the C market. We got way more than that. Between warehouse visits, bank-controlled coffee, and CEO-level farmers, one thing became clear: origin is where the action is. Here’s a recap of what we saw, heard, and learned—or at least what can be shared in public… 

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Algrano at SCA Expo 2025: Your guide to our events

Algrano at SCA Expo 2025: Your guide to our events

Algrano is heading to Houston for SCA Expo 2025, and we’ve got an exciting lineup of events where you can connect with us! From networking with producers to workshops and thought-provoking lectures, here’s everything you need to know.

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Origin news

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We’re shipping Centrals early. Here’s everything you need to know

Central America’s coffee harvest is another casualty of the weather crisis. Buyers are circling like sharks, and producers are calling it what it is: war. Here’s the full season breakdown and why quick decisions matter. 

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Ethiopia is ahead of schedule—and so should your green buying be

We’re optimistic about logistics and quality, but demand will be strong for the second year in a row and the harvest is already wrapping up. Here’s what you need to know to plan ahead. And: what are the new laws that will transform the coffee sector next season.

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All eyes on Honduras after Ethiopian delays and Peru defaults

Honduras is already exporting more coffee than last year. Production may be down slightly, but there’s no talk of shortages. However, roasters should pay close attention to whom they source from. Let’s unpack the Honduran financing landscape and its wave of effects across the sector.

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“I don’t grow coffee in NY”: Ugandan producers on prices and the new crop

Uganda’s Arabica harvest is here, though volumes are down thanks to unpredictable weather. Local exporters are going head-to-head with big traders, supporting farmers with skills and resources. Learn how Uganda’s pricing dynamics impact sustainable sourcing.

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Featured resources

Direct sourcing 2025-26 calendar for green buyers

Your 18-month guide to shipments and arrivals, helping you plan ahead and enjoy the unique benefits of working directly with producers.

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Our impact: 2023 progress update

Producers are getting more business and premiums, while new roasters are sourcing more coffee than ever with confidence. Learn about Algrano’s impact, pre-financing, data sharing with producers, and what's beyond relationship coffee. 

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Bell Lane and Fazenda Canta Galo

The roastery used Algrano’s services to build a key producer relationship. Why? So they have the right tools for value-based sales and can keep customers loyal without fighting price wars.
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EU deforestation law: direct relationships will make compliance easier

The EUDR is possibly the biggest piece of legislation adopted by a consuming country to affect the coffee sector in decades. It will have wide-ranging consequences for everyone in the supply chain. And the clock is ticking.

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The Big Short: inside today’s coffee trading crisis

In 2008, the world awakened in a financial crisis. Big banks got bigger. Not safer, but bigger. There was consolidation in the financial industry. But consolidation was just the result of a worldwide crisis in which we ended up because of unchecked speculation.

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New Ethiopian coffee harvest: price, quality & what to expect in 2024

This year, the Minimum Registration Prices were announced in November, before any new crop coffee was ready to export. The measure is an attempt to reassure unhappy green buyers after a season of high prices and subpar quality.

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How to make good coffee accessible & increase the roastery's reach

When operational costs go up and consumers have less money to spend, specialty coffee roasters have to be creative. In this blog, we’ll share the takeaways of the Ready to Rumble webinar series with four industry experts in Europe and the USA.

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Algrano Market Trends Report 2023

Discover how roasters in Europe and the USA are buying green coffee and how industry leaders are tackling today’s economic challenges. Available in English, Spanish, and Portuguese.

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Roasting colombian coffee with Crankhouse and April Coffee

Specialty coffee roasters Dave Stanton of Crankhouse and Joseph Fisher of April Coffee share their approach to roasting and profiles for Colombian coffees. Read about the country's processing history and the versatility of the coffees produced here.

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How to roast Ethiopian coffee with Horsham and Pikola - part 2

How to choose a roast profile for Ethiopian coffee, adapt the same lot for filter or espresso, and get an even roast with beans of different sizes.

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How to roast Ethiopian coffee with Horsham and Pikola - part 1

Learn how to roast Ethiopian coffee for filter or espresso, modulate the profile of dense beans and get an even roast with beans of different screen sizes.

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How We Calibrate With Sellers & our IKAWA Profile for Ethiopian Coffee

The role of Algrano’s quality lab is to represent coffee well on behalf of sellers without inflating scores or writing sales-y flavour descriptions. To get the balance right, QC Manager Jessica Giacetti keeps the evaluation simple and explains her cupping notes in detail to both buyers and sellers.

In this blog, she explains why she likes to exchange profiles with farmers and shares her roast profile for Ethiopian coffee.

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European Green Deal: what the EU deforestation ban means for coffee

Last week, a friend sent me a link on Instagram. An angry person shared an article from a Kenyan web Apparently, the EU had banned Kenyan coffee, pulling the carpet from under producers’ feet once again.

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Two Jaén cooperatives addressing deforestation in coffee production

Deforestation has become a common ground for Peruvian coffee. By promoting the planting of timber trees, cooperatives promote reforestation and facilitate access to smallholder financing in Peru.

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Why source organic coffee from Brazil?

Only 0.3% of Brazil's coffee is organic. It's hard to get and considered expensive by many roasters. But Brazil has the scale and technology to lead organic  production. Learn about the country's history and why a Swiss roaster chose this origin for their main organic espresso.

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