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When we landed for PRF Honduras 2025 (Producer Roaster Forum), we expected to talk about climate change and the C market. We got way more than that. Between warehouse visits, bank-controlled coffee, and CEO-level farmers, one thing became clear: origin is where the action is. Here’s a recap of what we saw, heard, and learned—or at least what can be shared in public…
Central America’s coffee harvest is another casualty of the weather crisis. Buyers are circling like sharks, and producers are calling it what it is: war. Here’s the full season breakdown and why quick decisions matter.
We’re optimistic about logistics and quality, but demand will be strong for the second year in a row and the harvest is already wrapping up. Here’s what you need to know to plan ahead. And: what are the new laws that will transform the coffee sector next season.
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