At Algrano, we’ve always aimed big — not just making direct trade easy but changing the power dynamics in the coffee supply chain. After eight years, we're happy to share our first impact report. This isn't just about good intentions; it's about the real changes we’ve made and how they stack up against our goals.
We know that many coffee producers still struggle to get fair prices, even for high-quality coffee, because they don’t have direct access to the market. Our model changes that by connecting them directly with roasters and building genuine relationships. This boosts their earnings and gives them a real say in the sales process.
Our vision is simple: better market access, fairer prices, and long-term relationships. Unlike traditional intermediaries, Algrano acts as a service provider, supporting producer-roaster partnerships on equal footing. Our report shows how we achieve this with unique data and real stories. We hope it inspires you to dig deeper into your supply chain and take direct trade seriously. Give it a read, and you'll see what we mean.
Algrano’s theory of change
A new ownership model where intermediaries don't buy; they support independent trade.
Supply & demand discovery services for producers and roasters with transparency.
Producer-led pricing and sales help growers capture more value for their coffees.
Sharing container space and order automation creates efficiency and scalability.
Meaningful direct relationships include better and predictable prices & consistent supply.
Producers become more profitable and coffee achieves long-term economic viability.
Exclusive report for roasters who source through Algrano
Our impact is all about teamwork. It's the result of relationships between hundreds of roasters and producers. That's why we're offering customised impact reports for roasters who source their coffee through Algrano, based on their unique relationship data.
We’re not just sharing how much you paid or how much coffee you got (you can already find that on your dashboard). You'll also get an overview of how your relationships with producers are evolving over time.
Check out how your partnerships are growing, gain valuable insights for your roastery, and get the info you need to share with your customers and team.
Just fill out the form to request your data now.
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