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Green buying and roastery

Build your direct sourcing program

Discover the behind-the-scenes of coffee export and import, learn the lingo of contracts, nail quality protocols, and hear directly from producers about direct trade — all in our two-day workshop in Zurich.

PUBLISHED:
March 4, 2024
Author:
Ed Rogers

You already know about coffee sourcing...

You already know how to source coffee for your roastery. You get seasonality. And you know a bit about Algrano. But do you really understand the costs and timelines involved in exporting and importing to nail a tight sourcing schedule and green coffee budget? How about communicating effectively with producers? Or saving money on logistics and carry? And what’s the best currency when contracting?

That’s why we’ve put together this workshop in Zurich for roasters and green buyers like you who want to step up their sourcing game. Whether you’re aiming to run a more efficient roastery, dodge surprise charges when you release coffee, or build genuine relationships with producers, we've packed a decade of trading and importing know-how into this workshop to help you level up. And the best part? It’s easier than you think.

It totally changed my view on how easy it can be to start a direct relation. Like really direct!

Roderick Schouten | Head Roaster and Quality Manager, Keen Coffee

I Joined the Algrano workshop because I wanted to learn how a small roastery can also do direct trade.

Diana Fisgativa | Head Roaster and Green Coffee Buyer, Perky Blenders

Next Dates

4-5th June 2025

Limited spaces available

Apply to Join -> 

Roasters who already built their program

What’s in store for you

Workshops will be led by Gilles Brunner and Raphael Studer, co-founders of Algrano. They’ll be joined by different people from team in areas like sourcing and logistics. You’ll leave with the tools to create a solid sourcing strategy for your roastery, making your business more efficient, impactful, and appealing to consumers.

We’ll also have guest producers and roasters who have first-hand experience with direct trade. Hear how they leverage the benefits of direct sourcing in ways most roasteries haven’t discovered yet. And of course, there will be plenty of time to network with roasters from other countries, ask questions, and spark new ideas…

Join a gathering of green buyers

Meet the people behind the marketplace; Algrano founders, the team, producers, and fellow roasters.

Location: Algrano Headquarters in Zürich, Switzerland.

Duration: 2 days.

Investment: We’ll cover accommodation, meals, and activities. You just need to arrange transport.

Invite only: We keep these sessions small to give roasters the best experience.

Register your interest and your Account Manager will confirm participation.

Apply to Join -> 

I had no idea how open and collaborative Algrano is to problem resolution and how flexible you can make your own program. Algrano can really help consolidate a lot of work into one place.

Ross McIntyre | Technical Coffee Manager, Green Farm Coffee Company

This workshop gave us the understanding and confidence to start sourcing substantial volumes from an Algrano producer in Brazil. It's hugely beneficial for the simplcity in which people can source direct trade in today's market.

Thomas Maskovich | Head of Roaster, Five Elephant

The schedule

Join curated cuppings, talks about direct trade and supply chain, do practical exercises on how to structure your sourcing, and network during sessions and after-hours.

Build Your Direct Sourcing Program

Join curated cuppings, talks about direct trade and supply chain, do practical exercises on how to structure your sourcing, and network during sessions and after-hours.

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