The Producer & Roaster Forum (PRF) in El Salvador connects green coffee producers with international roasters. On March 26th and 27th, Algrano is hosting a dedicated Matchmaking Area.
Whether you are a roaster looking for high-quality single-origin lots, or a producer wanting to grow your exports, our agenda helps you make real business connections. Here is what you can expect:
Consolidation in Shared Shipments: MAV Coffee & Finca Terrerito
One of the most significant barriers to direct trade is logistics, specifically moving small volume
Logistics is a major barrier to direct trade. Moving small volumes of green coffee is hard when you cannot pay for a full shipping container. To solve this, we are hosting sessions on Exporting Small Volumes in Shared Shipments.
We partnered with two expert consolidators to explain the shared shipment process:
- MAV Coffee: Experts in El Salvadoran coffee, MAV will guide producers and roasters through the intricacies of consolidating lots from El Salvador.
- Finca Terrerito: Serving as a producer and consolidator for Honduras, Finca Terrerito will outline the best practices for Honduran producers and roasters interested in sourcing from the region.
Available: March 26 (2:00 PM - 3:00 PM) & March 27 (11:00 AM - 12:00 PM). Registration required.
1:1 Producer and Roaster Meetings
The core of the Matchmaking Area is a series of 15-minute, 1:1 meetings. These sessions help build direct relationships. They allow roasters to speak directly with the producers who grew the coffee.
Financing Solutions for Coffee Producers
Cash flow is critical during the harvest and export season. To support producer, Algrano is partnering with Fair Capital forsessions on Financing for Producers. These 15-minute are exclusively for producers to explore financing options, to get the working capital needed for direct sales.
Available: March 26 (1:00 PM - 2:00 PM) & March 27 (1:00 PM - 2:00 PM).
Special Sessions for Roasters: Avanza Cafe & STE
For roasters at PRF, we offer these exclusive opportunities:
- Discover Avanza Cafe (with TechnoServe): Meet to discover new project coffees and learn about sustainable sourcing.
- Sourcing Trip Experience (STE) Follow-Up: If you joined the STE, you can meet with host farms to ask questions and finalize your sourcing plans.
Secure your slot!
To guarantee your seat, registration is required for most sessions. Whether you want to simplify your logistics with shared shipments or find your next long-term trade partner, secure your 15-minute slot today:
- Coffee Roasters: Register here!
- Coffee Producers: Register here!
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