Direct sourcing 2025-26 calendar for green buyers

Nico Herr, da Mountain Harvest, compartilha sua experiência de vendas para torrefações junto a uma de suas clientes, Luci Ramirez da Humboldt Bay Coffee. As duas mostram, na prática, o que é preciso para fazer um pitch de café e começar relacionamentos duradouros.

From a buzzing booth to bold conversations on finance and accountability, producers and roasters came together not just to taste coffee, but to rewrite the rules of how it’s sourced. This post brings you the standout stories: a roaster’s call for real commitment, a producer’s fight for fair credit, and the quiet power of transparent conversations that actually change things.

Central America’s coffee harvest is another casualty of the weather crisis. Buyers are circling like sharks, and producers are calling it what it is: war. Here’s the full season breakdown and why quick decisions matter.