Help producers grow: Join our Roaster Panel or become a Producer Representative

At Algrano, our core mission is to foster transparent and stable direct trade relationships, enabling independent producers and roasters to thrive. We believe that by strengthening these foundational connections, we cultivate a more resilient and equitable coffee industry for all.

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We are now inviting our valued roaster partners – those who demonstrate strategic insight, commercial acumen, and a deep commitment to purpose – to collaborate on two impactful new initiatives within our Market Access Services for Producers. These programmes are designed to enhance market access for producers and refine their offerings: the Roaster Panel (part of the Market Fit Lab) and the Producer Representative Programme.

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Provide Market Feedback: Join our Roaster Panel

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Imagine directly influencing how producers position their coffees, articulate their stories, and structure their pricing for the global market. Our Roaster Panel in the Market Fit Lab offers precisely this opportunity.

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We offer education and market access services to producers, including our Market Fit Lab. This initiative provides invaluable, actionable market feedback from experienced roasters like yourself. Producers receive a personalised assessment of their current offer, pricing, and narrative, gaining clarity on target market preferences and how to best align their offerings. This intelligence is crucial for them to refine their approach and achieve greater commercial success.

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Commitment:

• 1 -2 hrs of your time for the consultation and preparation.
• Short call with an Algrano team member

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Why your involvement matters:

• Influence market development: As a member of this exclusive panel, you will directly shape market understanding for emerging and scaling producers, impacting how exceptional coffees are presented and sold.
• Discover unique coffees: Gain privileged, early access to new and distinctive coffees and producer narratives before they become widely available, potentially identifying your next signature offering.
• Deepen industry expertise: Develop a richer understanding of producer challenges and the intricacies of bringing coffee to market. This deepens your own sourcing knowledge and market awareness, reinforcing your strategic capabilities.
• Advance direct trade: Your participation is a tangible way to contribute to the direct trade movement, fostering the transparency and empowerment that drives industry progress.

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Leverage your network: Become a Producer Representative

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Are you an experienced coffee professional with a robust local network and a passion for direct trade? We invite you to consider an independent role as a Producer Representative.

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We facilitate connections between producers and independent representatives in Europe or the USA. These representatives function as dedicated sales agents, collaborating directly with producers to promote and sell their coffee and unique story within a market they know intimately. Activities may include hosting cuppings, utilising their professional network for sales, and promoting the producer's business, with each representative offering tailored recommendations.

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Your benefits as a Producer Representative:

• Monetise your expertise: This is a distinct opportunity to leverage your deep coffee knowledge and established relationships to directly support producers, potentially creating a new revenue stream for both you and your producer partner(s).
• Direct impact: Engage directly with producers, promoting their distinct offerings and contributing to their direct market access.
• Amplify producer narratives: Serve as a local advocate for producers, organising cuppings, engaging your network, and representing their business in your market.
• Align with direct trade principles: This independent role is fully aligned with Algrano's commitment to transparency and fair trade.

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Please note: these are independent representatives Algrano connects producers with, distinct from our internal Sales team.

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Engage with impact: Choose your contribution

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These initiatives are integral to our commitment to cultivating a more transparent, equitable, and thriving coffee industry. By collaborating with our esteemed roaster community, we can amplify producer voices, refine market offerings, and truly bridge the gap between origin and cup.

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