Algrano Market Trends Report 2022

About the research

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The latest Algrano Market Trends Report highlights the stabilising effect of long-term relationships on coffee supply and prices with more than 60% of surveyed coffee roasters and producers wanting to invest more in direct trade practices in 2022.

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This is the second yearly review to be published by the digital sourcing ecosystem Algrano to make information about differentiated coffees widely accessible to the industry for free.

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In total, 54 roasters from 13 countries in Europe and 76 producers from 15 countries in Latin America, Africa, and Southeast Asia provided information for the report.

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On top of that, 26 roasters, producers and representatives of organisations in the coffee sector were interviewed. If you want to know what these industry leaders are thinking, this is your chance.

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Key highlights

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85% of roasters and 88% of producers find direct trade practice to be extremely valuable for the long-term viability of their businesses.

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63% of roasters and 60.5% of producers want to invest in more direct trade practices for the current or upcoming harvest.

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37.3% of producers had to say no to new buyers in 2021 to prioritise long-term partners.

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52% of roasters pointed to greater competition with peers and 46% of producers said that the number of middlemen increased in 2021.

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“A secure sales channel with stable prices doesn’t leave producers in the desperate situation of having to grab what could be a once-in-a-long-time opportunity. At the same time, progressive specialty roasters are showing a readiness to pay more if this buys them the ability to plan and forecast supply needs. With more than 60% of roasters and producers stating a goal to invest further in direct trade relationships in 2022, we can be optimistic about the future of coffee despite its many challenges.”
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^{Raphael Studer | Algrano’s CEO}

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Research partners

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Elisa Criscione

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Elisa is the creator of Digital Coffee Future and the Founder and Lead Consultant of Expressing Origin, a consultancy that supports coffee stakeholders to digitalise their value chains and tech providers to improve their solutions.

Nora Burkey

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Nora is the founder of The Chain Collaborative, a non-profit in the coffee sector that invests in local leaders worldwide to develop and implement community projects for livelihood improvements. She is part of the Creator's Group for the Coffee Sustainability Program of the Specialty Coffee Association (SCA).

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