Product Marketing Manager

Overview 

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As Algrano continues to expand in both roaster and producer markets, we have created this new role in the Marketing team. The Product Marketing Manager will play a crucial role as the marketing lead for innovative new products and services. 

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Your mission will be to bridge the gap between our cutting-edge products and the people who can benefit from them, crafting compelling narratives that resonate deeply with our community. 

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By employing a user-centered approach and leveraging insights from research, you will collaborate with cross-functional teams and external partners to quickly develop an innovative marketing service for coffee producers, deliver effective go-to-market strategies, and iteratively improve our solutions, ensuring the successful implementation of our initiatives. 

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Join us in shaping a prosperous and connected global coffee community, where your creativity and strategic vision will inspire change and empower independent entrepreneurs around the world.

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Core responsibilities 

This role will be responsible for 

• Marketing Services for Producers
• Go-to-Market Strategies
• Communication of Product Updates
• User Insights & Understanding

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Detail

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Marketing Services for Producers 

• Discover, design, deliver a range marketing services Algrano can provide to producers to support their growth 
• Oversee the ongoing delivery of these services, monitoring impact and feedback to improve them over time. 
• Manage external partners or agencies to facilitate delivery where appropriate.

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Go-to-Market Strategies

• Create and implement strategies that drive successful product launches, working closely with cross-functional teams, including Product, Sales, Sourcing with colleagues in Marketing.
• Track performance post-launch and adapt plans to improve adoption and engagement.

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Product Updates

• Actively support our Product Team to bring a marketing dimension to their projects. 
• Develop clear communication plans for product changes and new features, driving awareness and usage among customers.
• Create content that educates roasters and producers on existing features and their benefits, ensuring users understand how to get the most out of Algrano’s offerings.
• Collaborate with internal teams to ensure updates are communicated consistently across channels.

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User Insights & Understanding

• Conduct user research to gather insights about user needs and behaviors, particularly  in origin markets 
• Share learnings with relevant teams, helping inform product product development and marketing strategies 

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Your Profile: Experience, Skills and Strengths

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• Product Marketing Expertise: Experience leading product marketing initiatives, including launching new products and services to B2B audiences.
• User-Centered Approach: Deep commitment to understanding user needs and translating insights into actionable marketing.
• User Research: experience conducting user research to gather insights about user needs, preferences, and behaviors, informing the development of targeted marketing strategies.
• Proactive & Results-Driven: Ability to start new initiatives and make things happen, driving projects from concept through to successful execution.
• Strategy through to Delivery: Skilled in developing and delivering well-considered strategies quickly and effectively.
• Collaborative & Independent: Comfortable collaborating in cross-functional teams while also working independently to make change happen
• Management of third parties and agencies to deliver projects 
• Specialty Coffee Experience: Experience in the specialty coffee industry, with knowledge of origin markets, supply chains, and producer environments.
• Marketing & Sales Principles: Strong understanding of marketing and sales fundamentals, with the ability to apply them effectively.
• Creative & Analytical: Ability to combine creative marketing strategies with a data-driven approach, ensuring campaigns are both innovative and measurable.
• Language Skills: Proficiency in English, with business-level fluency in Spanish and/or Portuguese considered a very strong advantage

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Why work for Algrano

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• You will be part of a growing and talented team that is striving towards our vision of creating ​​a prosperous and connected global coffee community. 
• You will be working in an exciting expansion phase of the company as we come towards our 10th birthday. 
• Your work will truly make a difference within the company, creating meaningful change; helping producers and roasters to create stronger supply chains and more resilient businesses that will help these independent entrepreneurs to thrive 
• Our Marketing team is working on a diverse range of projects and goals, in both origin and roaster markets. You won't get bored, will have meaningful responsibility and the opportunity for personal and professional growth.  
• We are dedicated and have bold ambitions to create change. We also offer flexible working hours and 5 weeks of holidays and a real community office culture. 

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