Content Team Lead

Overview 

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Engaging and impactful content for roasters and producers is at the heart of our strategy to create change we’re seeking to make in the industry. 

This role is responsible for leading our small Content Team; overseeing the content creation process and ensuring the delivery of high-quality, engaging, and strategically aligned content across our channels. 

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You will be actively involved in creating content and/or managing our communications channels such as email, social and web. You will manage projects and collaborate with other departments to create awesome inspirational and educational content that meets the needs of Algrano and provides real value for our roaster and producer audiences. 

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This team will manage Algrano’s main communication channels for our owned marketing; you will be the gateway for this, planning and coordinating with colleagues in marketing and the wider company. 

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Core responsibilities

This role will be responsible for 

• Content strategy development
• Campaign Planning and Execution 
• Content & Channel Schedule
• Delivering on Activity Plan 
• Performance Analysis and Optimization
• Team Leadership

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Detail

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Content strategy development 

• Crafting and implementing a content strategy that provides value to two different audiences:  roasters and producers
• Establishes Algrano as a trusted authority and educator. 

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Campaign Planning and Execution

• Working very closely with colleagues in Marketing team to plan and execute content to support campaigns and projects 
• This role is not purely planning and coordination, you will be actively involved in delivering awesome content 

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Content & Channel Schedule

• Coordinating how we communicate all the various projects and campaigns through our main channels; social, email, web, blog, podcast platform, for maximum impact. 
• Working with content team members to deliver coordinated schedule for maximum impact 

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Content Creation and Delivery

• Take an active, hands-on role in delivering content, whether that’s producing copy, creating videos, or managing communication channels like social media, email, or web.
• Contribute directly to Algrano’s content strategy execution, tailoring your involvement based on your strengths (e.g., copywriting, video, social media, etc.).
• Shape your role in content creation while collaborating with the team to fill skill gaps, ensuring recruitment aligns with team needs and overall objectives.

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Performance and Impact

• Monitoring and analyzing content performance metrics to refine strategies and enhance effectiveness of content 
• Implementing and optimizing SEO strategy 

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Team Leadership; 

• Build an excellent, collaborative, high performing team with clear processes for effective team working.
• Line management and mentoring 

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Your Profile: Experience, Skills and Strengths

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A successful candidate for this role will bring strong relevant experience and skills including 

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• Content Creation Expertise: Strong professional experience creating marketing content across social media, blogs, web content, and segmented email campaigns.
• Content Strategy: Proven ability to plan, execute, and optimize content strategies to meet various business goals.
• Project Management: Skilled at managing content projects from concept to delivery, coordinating multiple deadlines, teams, and external partners.
• Writing & Storytelling: Exceptional storytelling and writing skills, with a focus on producing educational and engaging content.
• SEO: Understanding of SEO best practices and experience implementing this effectively. 
• Highly Organized: Adept at creating processes and maintaining order in a busy environment, ensuring smooth content production.
• Team Leadership: Experience in leading a team, offering constructive feedback, and cultivating a high-performance, creative environment.
• Strategic Thinker: Ability to align content initiatives with overall business objectives, seeing the big picture while delivering detailed results.
• Creative & Detail-Oriented: A balance of creativity and attention to detail, ensuring content is both innovative and polished.
• Collaborative & Communicative: Excellent communicator, comfortable working in teams and articulating complex ideas clearly.
• Business-level proficiency in Spanish and/or Portuguese 
• Industry Knowledge: Experience in the specialty coffee industry is a major plus

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Why work for Algrano

• You will be part of a growing and talented team that is striving towards our vision of creating ​​a prosperous and connected global coffee community. 
• You will be working in an exciting expansion phase of the company as we come towards our 10th birthday. 
• Your work will truly make a difference within the company, creating meaningful change; helping producers and roasters to create stronger supply chains and more resilient businesses that will help these independent entrepreneurs to thrive 
• Our Marketing team is working on a diverse range of projects and goals, in both origin and roaster markets. You won't get bored, will have meaningful responsibility and the opportunity for personal and professional growth.  
• We are dedicated and have bold ambitions to create change. We also offer flexible working hours and 5 weeks of holidays and a real community office culture.

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