# Algrano

> Algrano is an online platform for green coffee direct trade. Roasters buy green coffee directly from producers, with full transparency on the price, and choose which supply chain services they need, from shipping to integrated warehouse management.

Algrano does not trade coffee. It provides the infrastructure (contracting, freight, financing and logistics) so roasters and producers can trade as equal partners. Algrano only earns fees when a trade is successful. It has been connecting producers and roasters online since 2015, and gives producers access to markets in Europe and the USA.

## Who Algrano serves

- Coffee roasters who want direct access to producers without taking on the operational complexity, from full containers down to 5 bags.
- Roasters who already buy direct from producers and want a service provider for contracts, shipping, financing and logistics while keeping their existing relationships.
- Coffee producers who want to sell directly to roasters and build direct trading relationships.

## Core pages

- [Home](https://algrano.com/): What Algrano is, who it is right for, and the two ways roasters use it.
- [How it works](https://algrano.com/how-it-works): How roasters use Algrano, how buying on the Marketplace works, the steps to purchase coffee, and FAQs.
- [Pricing and Transparency](https://algrano.com/pricing-and-transparency): How pricing works for roasters, including Custom Pricing and Levels Pricing, example pricing for the same coffee lot, FOB, logistics costs and Algrano service fees.
- [Forward Buying](https://algrano.com/forward-buying): Why and how to forward buy directly from producers, including price stability, consistency, seasonality and 5 steps for successful forward buying.
- [Our Supply Chain Services](https://algrano.com/our-shipping-service): Shipping coffee from origin with Algrano for roasters who already know the producer they want to work with.
- [Origins](https://algrano.com/origins): The coffee producing countries available on Algrano, each with its own page.
- [For producers](https://algrano.com/for-producers): Direct trade for producers, including Algrano's Shipping Service and creating direct trading relationships with roasters.
- [About us](https://algrano.com/about-us): Algrano's mission, values and awards.

## Learn

- [The Source](https://algrano.com/learn): Articles on green coffee buying and selling, coffee markets and direct trade, for roasters and producers.

## Contact

- [Contact us](https://algrano.com/contact-us): Get in touch with the Algrano team.